On the afternoon of October 24, 2024, School of Business (SoB) held the selection round for the 2024 “Challenge Cup” College Student Extracurricular Academic and Technological Works Competition in Rooms D108 and D109 of the Teaching Building, University Town Campus. The judging panel included ZHANG Aiheng from the Department of Marketing, SHEN Zhonghua and ZHAO Sisi from the Department of E-Commerce, and ZHOU Yu from the Department of Business Administration. A total of 23 teams advanced through the preliminary review. Students from different grades and majors carefully selected their topics, meticulously planned and conducted research, performed rigorous analyses, and proposed well-founded conclusions and actionable recommendations, presenting works that were both innovative and practical. Through this selection round, students showcased rigor, dedication, and creativity, while gaining a deep appreciation of the “Challenge Cup” spirit, which emphasizes scientific inquiry, pursuit of knowledge, diligent learning, innovative thinking, and embracing challenges.