To allow students to further understand the Business Case Analysis Competition and delve deeper into professional knowledge, SoB held a promotional session for the 5th Business Case Analysis Competition in Classroom F514 on the University Town Campus on the evening of November 9, 2023. ZHU Zhenduo, Associate Professor from the Department of Business Administration, ZHANG Zhe, Secretary of the Youth League Committee, HUANG Bing, Deputy Secretary of the Youth League Committee, LI Qianying, FENG Kaiqi, and PENG Yucong, members of the third-place team from the 4th Business Case Analysis Competition; and over 100 students from SoB attended the promotional session. After the sharing, participating students asked questions about how to prepare for the Business Case Analysis Competition. Through this promotional session, students gained a deeper understanding of the competition’s format, relevant models, and knowledge, accumulating valuable insights for this year’s competition.