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Li Rongxi
2017-07-25 11:06  


Personal  Information

Name:  LI Rongxi

Gender:  Male

Native  place: Hunan Province

Nationality:  Han

Research Orientation  

Business Management, Marketing, Study on  Decision-making and Behavior


Courses Taught  



Bachelor:  Marketing Principles, Network Marketing, Marketing Research, Brand Management  


Ph.D.: Doctor  of Management,  Xi’an Jiaotong University, 2007

Master: Master  of Management, Xi’an Jiaotong University, 2002

Bachelor: Bachelor  of Engineering, Xi’an Jiaotong University, 1999

Training:  Research assistant of the School of Business Administration of the Chinese  University of Hong Kong, 2003

Work  Experience  

Working  in Business School (formerly called International School of Business Administration)  of Guangdong University of Foreign Studies since August 2007.  

Academic  Paper  

Interphase  Knowledge Integration and New Product Development Research, International  Economics and Trade Research, May 2009.

Consumer  Decision and Pricing Research Based on the Reference Point, Statistics and  Decision, October 2008.  

Monograph and Teaching Materials  

Associate  editor of Service Marketing, Electronic Industry Press

Research Projects  

In charge of a  soft science project of Guangdong Provincial  Department of Science and  Technology, and a project of Guangzhou Science and Technology Bureau  

Research Outputs  

Quality  Engineering  

In  charge of a project of Department of Education of Guangdong Province and two  teaching and research projects of the university.





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