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Wang Xiuzhi
2022-07-02 11:33  

WANG Xiuzhi Associate Professor

Personal Information

Name:WANG Xiuzhi



Research Direction

Consumer Behaviour , Social Marketing

Education Background

M.A., School of Economics and Trade, Management Science and Engineering major, Nanjing University of Aeronautics and Astronautics, P.R. China, 2000

B.A., School of Management, Management Science and Engineering major, Zhengzhou Engineering College, P.R. China, 1997



2000 to Present, working for School of Business,Guangdong University of Foreign Studies,

Academic Papers

Wang Xiuzhi,Hu xiaohong,Yangxiaoyan.Impact of Underdog Perception of Nonprofit Organization on the Donors: Underdog Self-identification as Moderator[J],The Journal of social work and management, 2017, (01): 12-17.

Scientific Research Projects


Courses Taught

Marketing Research, Nonprofit Organization Marketing,Consumer Behaviour

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