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Zhang Hongming
2017-07-25 10:50  

Personal Information            

Gender: Male      

Birth:  1970.5        

Nationality: the Han nationality      

Research Interests: Brand Management, Consumer Behavior, Marketing Strategy      


Courses Taught      

Master:   the Research on Marketing Management, the Principle of Marketing        


       Brand Management, Consumer Behavior, Marketing ,        

       Service Marketing, Marketing Ethics, Marketing Research.        

Educational History      

PhD:  Sun Yat-Sen University      

Master: Zhongnan University of Economics and Law      

Bachelor: University of Science and Technology Liaoning      



1994-1996: Hainan Corporation of Steel and Iron      

2002-up to nowGuangdong University of Foreign Studies      

Publications& Projects      

Representative Research Publications:      


1.         the Multinational Corporation's  Brand strategy in China.        

2.         A  Research on the Structure and the Formation Reason of Brand Culture of Guangdong Time-Honored Brand        

3.         Brand  Anthropomorphize        


Active Projects as Principle Investigator:      

1              A  Research on the Green Consumer Behavior  in Guangdong          



AddressRoom 364, the Office building, Guangdong University of Foreign Studies, Higher Education Mega Center, Guangzhou, P.R.China.      



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