From July 10 to 17, 2025, School of Business (SoB) of Guangdong University of Foreign Studies (GDUFS) successfully organized its 2025 SPARK high-level summer study program, themed “International Marketing in a Multipolar World”. The program was lectured by Dr. YANG Xiaoming, Associate Professor at the University of Nebraska Omaha (UNO), USA, and attracted 26 students from the Marketing, Human Resource Management, and Business Administration majors. Delivered entirely in English, the program combined lectures, case studies, group exercises, and interactive discussions. It focused on the turbulence of international markets and opportunities in emerging economies, while exploring key topics such as risk management, cultural adaptation, and localization strategies in international marketing. After eight days of intensive study, students gave overwhelmingly positive feedback. Many participants remarked that the program “broadened their international horizons and enhanced their strategic thinking for navigating complex market environments.”