At noon on June 12, 2025, School of Business (SoB) successfully held the third session of the Academic Forum Lunch Series in Room 360, Administration Building. This session featured Professor ZHAO Jichang from Beihang University and Dr. ZHENG Shi, a postdoctoral fellow at SoB, as keynote speakers. They presented on two cutting-edge topics: “Management Research Based on AI Technology: E-Commerce Applications” and “Applications of Generative AI in the Workplace: Theoretical Review and Future Prospects”. The session was chaired by Professor HAN Xiaohua, Executive Dean of SoB. The presentations provided faculty and students with fresh insights into the intersection of AI and management. During the interactive Q&A, participants actively discussed practical applications of generative AI in management and consumer behavior modeling in e-commerce settings, receiving highly positive feedback.