On the afternoon of October 10, 2024, School of Business (SoB) and the Center for Teacher Development at Guangdong University of Foreign Studies (GDUFS) jointly organized the first session of the GDUFS Business Case Workshop. For this opening lecture, Professor YUAN Denghua, Executive Dean of SoB, delivered a talk on “Essentials of Developing Business Teaching Cases” for the faculty. The event was attended by Professor DONG Junwu, Deputy Director of the Center for Teacher Development, Professor DING Hao, Associate Dean of SoB, and other faculty members. The lecture was moderated by Associate Professor YUAN Fang from the Department of Human Resource Management. In his presentation, Professor YUAN Denghua highlighted that developing MBA teaching cases is a complex and meticulous process. Using “Three Squirrels Inc.” as an example, he examined the company’s evolution from a single-brand strategy to a multi-brand approach and eventually back to a single-brand approach, analyzing both the specific events that shaped this process and the rationale behind key decisions.