On the morning of October 22, 2023, during the Canton Fair period, the autumn atmosphere could not dampen the enthusiasm of teachers and students of SoB for active learning. A teaching observation and marketing professional construction seminar, part of the 2023 Undergraduate Teaching Quality Month activities, was held as scheduled at the Inspiration Innovation Pavilion, Zhongdai Exchange Plaza, Guangzhou. This mobile classroom observation activity was for the course “Marketing Planning” taught by Professor LUO Jining. All teachers from the Marketing Department participated in this mobile classroom observation and seminar. Professor LUO Jining conducted the mobile classroom at the Inspiration Innovation Pavilion, Zhongdai Trade Plaza. The teaching content focused on how cultural marketing guides product planning for enterprises and merchants. Professor LUO used exhibitors at the Guangzhou Garden Supplies, Woven Goods, Ceramics, and Household Products Exhibition as examples to teach students on-site how to arrange exhibitions, including how to classify products, organize and sort them out, identify target customer groups, explain products and conduct product marketing and planning for target customer groups, while thinking about how to outperform competitors in marketing and planning to maintain their own competitive advantages.