From May 26th to 27th, an international marketing case competition with the theme of “Challenges Facing Che Liji” was held in Russia. Teams from China, the US, the UK, Russia and the Philippines attended the competition. Led by supervisor Ms. Du Yuping, Zhang Wei, Chen Fan, Li Jinxin and Liu Yingcong attended the competition and won the top prize-“Best Presentation Prize”. Their excellent performance won high credit from the experts and judges.
In order to get an in-depth understanding of the case business-Chen Liji, the contestants visited the businesses for many times before the competition and exchanged sufficient views with corporate executives so as to have an in-depth understanding of the cultural and development strategy of the business. In addition, they also conducted research on the marketing mode of Chen Liji in Russia, the US, the UK and the Philippines. During the competition, the students’ conscientious attitude, professional presentation, in-depth analysis and to-the-point answers won themselves applauses from local businessmen, teachers and students.
During the competition, teachers and students from our university also talked with teachers and students from many other countries and exchanged views with international students on the theme “Social Entrepreneurship and Corporate Social Responsibility: the Asia-Pacific Region’s Experience”.