This Programme is for those who wish to become marketing professionals. With amission of cultivating marketing talents through advanced marketing theory and international vision, this Programme offers a comprehensive introduction to allaspects of knowledge including sales, promotion, business ethics, marketing research methodology and cross-cultural communication.  

Students are also expectedto master good English skills and Internet application skills.  The main courses are: Principles ofM arketing, Principles of Management, Economics, International Marketing,Consumer Behaviour, Marketing Research, Marketing Planning, Retailing, Advertising, and Service Marketing.