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MBA Students Visited Manchester Metropolitan University for Cross-cultural Exchange
2015-08-26 19:35  

At  the invitation of Manchester Metropolitan University, School of Business sent  7 MBA students to England for cross-cultural exchange from July 27th  to August 16th. On the morning of July 27th, the  delegation arrived at the Manchester Metropolitan University and started  their three-week journey of learning about business  management knowledge in English university, and carrying out on-the-spot  investigation into advanced management experience of world famous  enterprises.

This exchange  activity included four parts: academic lectures, famous enterprises visits,  famous schools visits and cultural investigation. The members of the  delegation attended academic lectures in the Department of Business and  Management of Manchester Metropolitan University, including the British  higher education system and its advantages, cross-cultural communication  under globalization, brand  strategic management, technical innovation  and project management, international marketing. GDUFS students' active  performances in class gave full play to the profession + language advantage,  which enbaled them to be actively engaged in the English class. The  university spoke highly of their performances.

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The  delegation visited the Manchester United, BBC Media City, Land Rover  automobile production line, Rolls-Royce and other famous British enterprises,  and carried out exchanges and discussions with the management of enterprises  to learn about management knowledge and experience of these world-class  enterprises. At the same time, the delegation also visited University of  Oxford, University of Cambridge, University of Glasgow and other world famous  universities, as well as the British Museum, the Industrial Revolution Museum  and the National Gallery of Scotland.

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The quality  of British education was in the leading position across the world. Therefore,  this projectnot only improved the knowledge structure of the students in the  environment of global economic integration but also cultivated students' keen  insight and ability to adapt to opportunities and challenges of globalization  in the future, and more importantly, connected closer with the advanced  education management system abroad.

  

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