On the afternoon of March 19, 2025, Business Academic Forum Session 81 was held as scheduled. Professor LIN Zhibin from Durham University Business School was invited to deliver a lecture to our faculty and students on the topic “How Can Suppliers Respond to Trade Friction and Improve Performance: An AI and Customer Engagement Perspective.” The lecture was presided over by Associate Professor SUN Hailong, Director of SoB’s Graduate Office. The seminar featured in-depth discussions on global economic trends in the context of China-US trade friction, corporate management response strategies, and the application of artificial intelligence in academic research, providing attendees with cutting-edge perspectives and practical insights.