On the afternoon of December 19, 2024, Business Academic Forum Session 78 was held as scheduled. This forum invited Lecturer GUAN Pianpian from SoB’s Department of Human Resource Management and Associate Professor MIAO Xueling from SoB’s Department of Marketing as guest speakers, who delivered a lecture to our faculty and students titled “Sharing on Management Research Methods (Meta-Analysis and Case Teaching).”

The lecture was rich in content, offered novel perspectives, and was highly practical, covering the latest research and practical applications of meta-analysis methods and case teaching. The two faculty members’ wonderful sharing not only elaborated on the core concepts and techniques in their respective fields, but also provided the audience with valuable practical experience through real-case examples.