At noon on June 6, 2024, the 23rd session of the Young Faculty Salon, titled “Understanding the Cultural Factors of International Marketing in the Belt and Road Initiative: A Socio-Anthropological Perspective,” was held in Room 366 of Faculty Office Building at the University Town Campus at the University Town Campus. This event was hosted by SoB, GDUFS, with faculty and students of SoB attending. The speaker for this session was Associate Professor ZHANG Aiheng from the Department of Marketing. Through introducing an anthropological holistic perspective, this salon put forward an approach to analyzing the sociocultural factors of target markets that differs from reductionism, aiming to provide a socio-anthropological interpretation for international marketing under the Belt and Road Initiative.