On the morning of May 11, 2024, Professor LIN Zhibin, Chief Expert of the Yunshan Workshop, delivered a lecture to our faculty and students titled “Digital Transformation, Consumer Psychology, and Innovation & Entrepreneurship,” with Professor HAN Xiaohua, Associate Dean of SoB, chairing the session. After the lecture, Professor Lin engaged in in-depth exchanges and discussions with the attendees on topics related to consumer psychology in digital transformation and innovation, and entrepreneurship. Professor Han expressed gratitude for Professor Lin’s wonderful presentation and the active participation of the faculty and students, and the lecture concluded successfully.