On the afternoon of April 19, 2024, Business Academic Forum Session 66 was held as scheduled. This forum invited Professor CUI Geng of SoB, GDUFS, who is also the Chief Expert of the Yunshan Workshop, as the guest speaker, and he delivered a lecture to SoB faculty and students titled “Visual Narrative Effects of Marketing Short Videos: Integration of Art, Business, and Technology.” The lecture was presided over by Associate Professor WU Qingjin, Director of the Department of Marketing. Professor Cui’s research not only enriched the relevant academic theory but also provided valuable insights for practitioners. After his presentation, Professor Cui engaged in in-depth exchanges with some audience members, answering their questions and greatly benefiting the participants.