On the afternoon of April 19, 2024, Business Academic Forum Session 67 was held as scheduled. This forum invited Dr. FU Ying, High-Level Special-Appointed Associate Professor at the School of Economics and Management, Nanchang University, as the guest speaker, who delivered a lecture to SoB faculty and students on the topic “Family Businesses’ Participation in Rural Revitalization.” Professor ZHU Zhenduo from the Department of Business Administration of SoB presided over the lecture. In the concluding part of the lecture, Dr. Fu engaged in an in-depth discussion with the participating faculty and students, benefiting all attendees greatly.