On the afternoon of June 1, 2023, SoB invited renowned marketing scholar Professor ZHOU Nan, former Professor at City University of Hong Kong and Distinguished Professor at Shenzhen University, to conduct an online academic lecture via Tencent Meeting for SoB faculty and students, titled “Cross-Cultural Marketing and Chinese Brand Internationalization—Studying the World from Chinese Perspectives.” The lecture was held in a hybrid format, with an in-person session in Room 366 of Faculty Office Building at the University Town Campus, and was presided over by Professor ZHANG Hongming of SoB. Some faculty and graduate students attended the event in person. After the presentation, the participating faculty and students engaged in a lively exchange with Professor Zhou on related issues.