To further foster a strong academic research atmosphere and build a high-level platform for academic exchange, on the afternoon of April 18, 2023, Academician XU Zeshui, Member of the Academia Europaea, Member of the European Academy of Sciences and Arts, and Member of the International Academy for Systems and Cybernetic Sciences, and Professor at the Business School of Sichuan University, was invited to deliver an academic lecture for SoB faculty and students titled “Decision Theories and Methods Driven by Online Reviews.” Professor HAN Xiaohua, Associate Dean of SoB, attended and presided over the lecture. Professor Xu Zeshui’s vivid and detailed report content and his rigorous approach to scholarship left a deep impression on SoB faculty and students. During the lecture, SoB faculty and students engaged in in-depth academic exchanges with Professor Xu, and the response on site was enthusiastic. The lecture was a complete success.