Research Areas

Business Ethics and Social Responsibility, Business English Education

Teaching

For doctoral students: Research Methodology

For postgraduates: Principle of Management, Business Ethics

For undergraduates: Business Ethics and Corporate Social Responsibility, Fundamentals of Business, Commercial Bank Management, International Settlement and Case Analysis

Education

(Including

overseas training

experience)

Doctor of Business Management, School of Business in Sun Yat-sen University, 2005-2008;

Master of Business Administration, Southampton Business School, University of Southampton, 2000-2001;

Bachelor of Arts in English, School of Foreign Languages, Henan University, 1981-1985;

Talent Training Program of Financial Theory and Foreign Language Learning provided by Changchun Financial Cadre College, 1996-1997;

Off-the-Job Training provided by Lancaster University Management School, 2013;

Middle-Level Management Training provided by the University of Queensland, 2015

Work Experience

Lecturer, Foreign Languages School, Huanghuai University, Henan Province, 1985-1992;

Division Head of International Settlement of International Department, Deputy Manager and Vice President of the secondary branch of the Industrial and Commercial Bank of China (ICBC) in Henan, 1992-2002;

Director, Vice Dean of Department of Economics and Trade, School of English for International Business, Director of Center for International Business, Deputy Head of Graduate Studies Division, Vice Dean of School of Business and Executive Director of MBA Center, Executive Dean of School of Business, now Dean, Professor, Doctoral Supervisor, Yunshan Outstanding Scholar of School of Business, Director of MOE Center for Area Studies, Director of Center for Latin American Studies, Director of GDUFS-Massey University Sustainable Development and Corporate Social Responsibility Research Hub, 2002-2022

Publications

1. Changes in Corporate Social Responsibility Efficiency in Chinese Food Industry Brought by COVID-19 Pandemic—A Study with the Super-Efficiency DEA-Malmquist-Tobit Model (published in SSCI Q1 journal). Frontiers in Public Health, 2022 (Corresponding author)

2. Pandemic Uncertainty and Social Responsible investments (published in SSCI Q1 journal). Frontiers in Public Health, 2021 (First author)

3. Research of influence mechanism of corporate social responsibility for smart cities on consumers' purchasing intention (published in SSCI Q2 journal). Library Hi Tech，2021 (Corresponding author)

4. Integration of the Confucian Culture on Cross-Cultural Conflict Management: The Role of the COVID-19 Pandemic (published in SSCI Q2 journal). Frontiers in Psychology，2021 (Corresponding author)

5. Corporate Social Responsibility and Its Governance for Platform Business in China—Based on Literature Analysis ( In Chinese) (published in CSSCI journal). Management Review, 2020 (Reprinted In Information Center For Social Science Of Renmin University of China) (First author)

6. Corporate social responsibility of Internet enterprises based on data mining (published in SCI journal). Journal of Electrical Engineering, 2020 (First author)

7. CSR Image Construction of Chinese Construction Enterprises in Africa Based on Data Mining and Corpus Analysis (published in SCI journal)，Mathematical Problems in Engineering,vol. July 2020 (Corresponding author)

8. Social Responsibility towards the Employees and Career Development Sustainability during Manufacturing Transformation in China (published in SSCI Q1 journal), Sustainability, 2019 (Corresponding author)

9. Fuzzy computing application in educational area (published in SCIjournal). International Journal of Electrical Engineering& Education, 2019 (Corresponding author).

10. Fuzzy Computation of Teaching Performance Based on Data Envelopment Analysis Method (published in SSCI Q2 journal), Cognitive Systems Research (ISSN2214-4366), 2018 (First author)

11. Chinese Students’ Awareness of Relationship between Green Finance, Environmental Protection Education and Real Situation (published in SSCI journal), EURASIA Journal of Mathematics Science and Technology Education (ISSN 1305-8215), 2017 (First author)

12. Chinese corporations’conception of sustainable development: an innovative view of corpus analysis (published in SSCI journal), Chinese Management Studies, 2017 (Corresponding author)

13. Modified fruit fly optimization algorithm of logistics storage selection (published in SCI journal), International journal of advanced manufacturing technology, 2017 (Corresponding author)

14. Will Green CSR Enhance Innovation? A Perspective of Public Visibility and Firm Transparency (published in SSCI journal), International Journal of Environmental Research and Public Health, 2018 (Forth author)

15. EO-Performance relationships in Reverse Internationalization by Chinese Global Startup OEMs: Social Networks and Strategic Flexibility (published in SSCI Q1 journal), PLoS ONE, 2016 (Forth author)

16. Research on Offshore Service Outsourcing and the Related Issue of Corporate Social responsibility, Journal of Applied Sciences (published in EI journal), 2013,13(8):1220-1226 (First author)

17. An Empirical Research on the Ranking of Chinese State-owned Banks in Corporate Social Responsibility. Archives of Business Research, Aug. 2015 (Corresponding author)

18. Research on ISO26000 and Institutionalization of Corporate Social Responsibility (In Chinese) (published in CSSCI journal).Modern Economic Research, 2012 (First author)

19. Research on CSR Issues of International Service Outsourcing and Corresponding Countermeasures (In Chinese) (published in CSSCI journal), International Economics and Trade Research, 2010 (First author)

20. Systematic Thinking on Contemporary Corporate Social Responsibility Theory (In Chinese) (published in CSSCI journal), Modern Economic Research, 2009 (First author)

21. In-depth Analysis on the State-owned Commercial Banks to Enhance Awareness of CSR (In Chinese) (published in CSSCI journal), Jinan Journal (Philosophy & Social Sciences), 2008 (First author)

Research and Consulting Projects

1. On Potential and Strategy for High-quality Development of Guangdong Province with Comparison to Japan. Key Program Supported by Guangdong Provincial Government, April 2022 (Chair)

2. On Implementation of National High-quality Courses: Business Ethics and Corporate Social Responsibility, Business Administration Teaching Steering Committee of the Ministry of Education, June 2020 (Chair)

3. On China-Brazil Cooperation in Economics and Trade during the COVID-19 Pandemic. Special Research Program for Area Studies supported by the Ministry of Education, November 2020 (Chair)

4. Research on the Motivation and Influence Mechanism of Chinese-funded Enterprises’ Overseas Social Responsibility Behavior, General Program supported by the National Social Science Fund of China, August 2019 (Chair)

5. Research on Social Responsibility of Overseas Business in Guangdong. Key Tendering Project supported by Foreign Affairs Office of the People’s Government of Guangdong, August 2018 (Chair)

6. Research on the Problems and Countermeasures of Professional Ethics of University Teachers in China in the New Era, Special Program supported by the Ministry of Education, August 2018 (Chair)

7. Research on China-Latin America Educational Cooperation and Exchange under the Framework, Special Program supported by the Ministry of Education for Area Studies, November 2017 (Chair)

8. The Current Situation, Problems and Countermeasures of Economic and Trade Cooperation between Guangdong and Latin American Countries based on the Belt and Road Initiative, Tendering Program by Guangdong Institute for International Studies, December 2017 (Chair)

9. Research on Innovation of Training Model for International Business Management Talent Driven by International Certification, Key Program for Comprehensive Education Reform of Undergraduate Teaching in Guangdong Province, December 2016 (Chair)

10. Research on the Reform and Innovation of Business English Teaching in the New Era, Planned Research Program of Social Science of Guangdong Province, November 2010 (Chair)

Books

1. Corporate Ethics and Social Responsibility (English version. Textbook). Tsinghua University Press, 2022.

2. International Settlement: Theory, Case and Practice (English version. Textbook). Tsinghua University Press, 2021.

3. An Exploration of Business English in the New Era (Edited work). Economy & Management Publishing House, 2021.

4. Latin America Management Education’s Growth and Future Pathways (Translation work). Economy & Management Publishing House, 2020.

5. Country-specific Business English Education Research (Edited work). Economy & Management Publishing House, 2020.

6. Introduction to International Business Management (English version. Textbook). University of International Business and Economics Press, 2018.

7. Country-specific and Industrial Dimensions of Corporate Social Responsibility (Monograph). Economy & Management Publishing House, 2015.

8. On the Criteria and Mechanism for Commercial Banks’ CSR (Monograph). Economy & Management Publishing House, 2009.

9. Business English: An Integrated Course. Higher Education Press, 2009.

High-quality Courses

1. Business Ethics and Sustainable Development on iCourse International supported by the Ministry of Education (MOE), 2020

2. Contemporary Business Ethics and Social Responsibility, MOE National High-quality Public Video Courses, 2016

3. Introduction to Contemporary Business (in English), MOE National Bilingual Demonstration Course, 2009

4. Business Ethics and Sustainable Development, Top Online Courses of Guangdong Province, 2022

5. Business Ethics and Corporate Social Responsibility, Top Offline Courses of Guangdong Province, 2021

6. Belt and Road Initiative and Corporate Social Responsibility of Chinese Enterprises, Public Online Course of Guangdong Province, 2020

7. Business Ethics and Sustainable Development, Public Online Course of Guangdong Province, 2019

8. Business Ethics, Demonstration Postgraduate Courses of Guangdong Province, 2013

9. Contemporary Business Ethics and Social Responsibility, High-quality Public Video Course of Guangdong Province, 2012

10. Introduction to Contemporary Business (in English), Development of High-quality Courses of Guangdong Province, 2010

Awards

1. The 9^th Batch of Famous Teacher of Guangdong Province, Department of Education of Guangdong Province, 2021

2. Mixed Method Teaching with Integration of Values of Confucianism and Training International Business Talent with Social Responsibility. Second Prize of Excellent Online Course, Online Course Steering Committee of Guangdong Universities, 2021 (rank the first place)

3. Research on the Development and Implementation of the Teaching Quality Standard System for Undergraduate Majors in Business Administration in Universities (The Business Administration Major of GDUFS) wins the First Prize of Teaching Achievement Award Outstanding Achievement in Implementing National Standards for Teaching Quality by the Teaching Steering Committee of Business Administration Majors in Higher Education Institutions of the Ministry of Education, 2021 (rank the second place)

4. The Integration of International Standards: A New Exploration of Training High-quality International Talents wins the Second Prize of Teaching Achievement in Higher Education Institutions in Guangdong Province, 2021 (rank the fourth place)

5. Development and Implementation of International Business Talent Training Model Driven by International Certification wins the Second Prize of Teaching Achievement in Higher Education Institutions in Guangdong Province, 2020 (rank the first place)

6. Business Administration is selected as the National First-Class Undergraduate Major Construction Site by MOE, 2019 (person in charge)

7. Development and Implementation of the ‘4-2’ Training Model for Global Business Talents wins the First Prize of Teaching Achievement in Higher Education Institutions in Guangdong Province, 2019 (rank the second place)

8. Team for a Series of Basic Course in Business Administration is selected as the Guangdong Provincial Teaching Team, 2017 (rank the first place)

9. Introduction to International Business Management (textbook) is selected as the outstanding textbook in Guangdong Province, 2016

10. Corporate Social Responsibility and Its Governance for Platform Business in China—Based on Literature Analysis wins the First Prize of Research Outcomes, Guangdong International Social Responsibility, 2020 (rank the first place)

11. Research on ISO26000 and Institutionalization of Corporate Social Responsibility from the Perspective of Institutional Pressure wins the First Prize of Research Outcomes on Social Responsibility, Guangdong International Social Responsibility, 2013(rank the first among all research members)

Academic Titles and Positions

Leader of the “Double Ten-Thousand Plan” by MOE in developing national first-class major, member of Guangdong Master of Business Administration Teaching Steering Committee, member of Guangdong Business Administration Teaching Guidance Committee, Vice President of Guangdong Human Resources Research Association, Vice President of Guangdong International Social Responsibility, and expert of EMFD EPAS International Certification

Contact

Office Address：Room 357, Faculty Office Building, South Campus of GDUFS

Office Phone：020-36204305

Office E-mail：200211106@oamail.gdufs.edu.cn