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Wang Weihong
2017-07-25 10:35  


Personal Information

Name: Wang  Weihong        

Gender: Female        

Birth: 1963/10

Native Place:  An’hui      


Research  Interest: Marketing Management  


Courses  Taught    

Marketing,  Retailing, Marketing Planning      


Master in  Management, Hunan College of Finance and Economics(now Hunan University),  1996        

Bachelor in  Business Economics, Hunan College of Finance and Economics,1986

Work  Experience

1986/7-1993/8  Teaching assistant of Hunan College of Finance and Economics, Department of  Business Economics        

1993/9-1999/6  Lecturer and Associate Professor of Hunan University

1999/6-2004/12  Associate professor of School of Business Administration, Guangdong  University of Foreign Studies        

2005/3-present  Professor of School of Business Administration, Guangdong University of  Foreign Studies        

Papers  & Projects

1.Research on  the Development of Guangdong’s Strategic Emerging Industry Based on the  Paradigm of Independent Innovation, Research on Strategic & Decision,  2013(4)

2.Study of New  World Economic Situation and Strategies for Guangdong Province during  Transition, 2013, International Symposium On Technology Innovation, Industry  Transformation and Structure Adjustment.

3.“Guangdong to  promote science and technology, finance and industry deeply integrated  measures, problems and countermeasures”2014

4. The Road to Innovation  with Guangdong Characteristic (Second) South, 2016(10)

5. Exploration  on the Innovation Path of Commercial Model of Guangdong State-owned  Enterprises Based on Internet (Second), Research on Science and Technology  Management, 2016(11)

6. The Use of  Global Innovation Resources Cannot Simply Engage in Doctrine (Second) South,  2016(23)

7.“Guangdong to  promote science and technology, finance and industry deeply integrated  measures, problems and countermeasures”2015

8. The  Construction of City Brand-Taking Shanghai, Guangzhou and Shenzhen as  Examples (Second) Chinese Market, 2015(8)

Consulting  Projects

1. 2013 A Report  on the Development of Innovative Economy in Our Province was adopted by  provincial government agencies

2.2013.9 A  Comparative Study of Sino-Western Deliberative Democracy commissioned by  Guangdong CPPCC

3. 2015.6 Give  Full Play to the Advantages, Present the Characteristics and Speed Up  Deveploment-Research Report on Promoting the Construction of China  (Guangdong) Free Trade Experimental Zone was adopted by Guangdong CPPCC

4.2015.6 Special  Research Report On the "The Problems and Countermeasures of Implementing  Innovation-driven Development Strategy in Our Province" was adopted by  Guangdong CPPCC

5.2016.4-2016.5  Research Report on Integration of Foreign Innovation Resources, Services in  Innovation-Driven Development Strategy was commented by Executive Vice  GovernorXu Shaohua

6. 2016.11  Research Report on Problems and Countermeasures of Equipment Manufacturing  Industry in Pearl River was adopted by Guangdong CPPCC


1. Research on Brand Trust and Brand Purchase  Intention-Based on the Study of Organic Vegetable Brand in Field Land in  Shenzhen won the prize of 2013 Outstanding Paper of National Association of  Business Management

2.Outstanding Graduate Teaching Award in 2014

3.Outstanding Undergraduates Teaching Award in  2014-2016


Address: Room  347, department building, Guangdong University of Foreign Studies        

Phone: 39328642        


Email:  wwh@mail.gdufs.edu.cn  


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