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Liu Shilan
2017-07-25 10:38  

  

Personal  Information

Name: LIU  Shilan

Gender: Male

Native place:  Shuangfeng, Hunan Province

Nationality:  Han

http://www3.gdufs.edu.cn/smgdufs/Teachers/UploadFiles_7660/200912/l/刘石兰.jpg

Research  Orientation  

Marketing  Strategy, Brand and Consumer Behavior

Courses Taught  

Master:  Research Methods in Management Studies, Marketing Management

Bachelor:  Marketing, Customer Relation Management, Management Research Methods,  Business Communication and Management

Education

2004.3-2007.3   PhD in  Business Administration, Tongji University

2001.9-2003.12  Master of Business  Administration, Anhui  University of Finance and Economics

1997.9-2001.7   Bachelor of Marketing, Anhui  University of Finance and Economics

2013.3  -2014.3   Lingnan University of Hong Kong  

 

Work Experience  

Business  School of Guangdong University of Foreign Studies since July 2007.

Academic Paper  

1.Accouplement  of Enterprise Ability and Customer Value Based On the Investigation of  Enterprises in the Yangtze River Delta Region. China Soft Science,  July 2008. (accredited as a  class A journal by the National Natural Science Fund Committee)

2.LIU Shi-lan & Hao Bin. (2012), "A research on the  moderate relationship between consumer innovativeness and innovative  behaviors of new products", Studies in Science of Science(full text reprinted in  duplicated materials of Renmin University of China, no.5, 2012), vol.30,  no.2, February 15, pp.312-320 (accredited as a class A journal by the  National Natural Science Fund Committee)

3.LIU Shi-lan.(2013),  The Governance Structure of Corporations and Sales Performance in the Context  of Shrinking Economy, Science Research Management, vol.34, no.1,  January 20, pp.116-123 (accredited  as a class A journal by the National Natural Science Fund Committee)

4.Relevant  Research on Market Orientation, Learning Orientation, Product Innovation and  Organizational Performance, Studies in Science of  Science, February 2007 (accredited as a class A journal by the  National Natural Science Fund Committee)

5.LIU Shi-lan.(2012), A Study of Customer Referral Marketing Model  and Strategy by B2B Market Suppliers, Foreign Economics &  Management, vol.34, no.34, July 20, pp.61-68

6.Ability  Marketing Research Front Analysis and Future Prospects,Foreign Economics & Management,  October 2009 (full text reprinted in Marketing, the duplicated materials of  Renmin University of China, no.1, 2010)

7.Function  and Accouplement Research 0f Enterprise Capability to Customer Value,Foreign  Economics & Management, June  2007.

8.Research  of Market Orientation Types and Results, Foreign Economics & Management, September 2007.    

9.Research  of Structure and Internal Mechanism of Consumer Innovation, Foreign Economics & Management,  March 2009.

10.LIU, Shi-lan.(2011), The Measurement of Consumer Innovativeness  Structure and Its Effects on Innovative Behavior by Consumers, Journal of  Business Economics, vol.233, no.3, March 15, pp.81-90

Monograph and  Teaching Materials  

Enterprise  Capability, Capability Marketing and Customer Value, People's Publishing  House, September 2015.

Research  Projects  

1.In  charge of Project of the National Social Science Foundation of China:  Research of Method Selection and Acting Mechanism of Supplier Ability  Marketing, 2012.

2.In  charge of a general project of humanities and social sciences of the  department of education: Research of Measurement Dimension, Influence Factors  and Acting Mechanism of Ability Marketing, 2010.

3.In charge of a project of  Excellent Youth Foundation of Guangdong Province: Technical Innovation  Ability, Ability Marketing and Market Performance, 2014.

4.  In charge of a project of Natural Science Foundation of  Guangdong Province

5.  In charge of a project of Natural Science Foundation of Guangdong Province:  Empirical Study on the Effect of Supplier Ability Marketing on Customer  Purchase Intention in The Industrial Market, 2012;

6.In  charge of a project of Natural Science Foundation of Guangdong Province: Function Mechanism and Regulatory  Mechanism of the Effect of Consumer Promotion Expectation on Purchase  Decision, 2014

7.In  charge of a project of the Eleventh Five Year Plan of Philosophy and Social  Science of Guangdong Province: Measurement Dimension, Evaluation Application  and Development Path of Customer Value Creation Ability, 2009;

 

8.  In charge of a social science planning project of Guangzhou: Research of  Ability Marketing Strategy and Influence Mechanism of High-Tech Enterprises  in Guangzhou, 2011;

9.  In charge of a soft science project of Guangzhou: Research on the Function  Mechanism of Technical Innovation on Marketing Performance of Enterprises in  Guangdong in International OEM Market, 2011;

10.In  charge of a social science planning project of Guangzhou: Ability Marketing  Strategy of Development Elements and Branding Value of Component  Manufacturing Enterprises in Transformation and Upgrading: Ability Frame and  Marketing Path, 2017.

Research  Outputs  

1.  Innovation of Model of Training Marketing Talents from the Perspective of  Improving Undergraduates’ Career Ability, a project of teaching quality  projects of Guangdong colleges and universities, October 2014;

2.  Research on Systematic Teaching Design Model-Taking Business Communication as  an Example,International  Economics and Trade Research, 2009  

Academic Post  

Assessment  expert of major decision-making consultancy projects of Guangdong Province, Natural Science Foundation of  Guangdong Province and soft science projects of Guangdong Province, and  thesis assessment expert of International Association for Chinese Management  Research (IACMR), China Marketing Science Society (JMS), Foreign Economics  and Management and many other journals and magazines.

Social  Part-time Job  

Used  to be manager of training department and senior consultant of Shanghai Huacai  Management Consulting Co.,  Ltd., vice general manager and chief consultant of Guangzhou Juteng  Consulting Co., Ltd.

Consultancy  Projects  

Have  provided training and consultancy related to marketing & planning,  advertising design, remuneration design and performance assessment for  numerous enterprises when I was doing part-time job in consulting companies.

Awards and Other Honors  

1.  One of the second contest of top ten young teachers held by Guangdong University of Foreign  Studies, October 2011;

2.  Second prize of teaching  excellence of Guangdong  University of Foreign Studies, September 2011;

3.  Third prize of the first teaching contest for young teachers of Guangdong  University of Foreign Studies, October 2011;

4.  Third prize of teaching excellence  of Guangdong University of Foreign Studies, July 2011;

5.  Second prize of excellent  scientific research of Guangdong University of Foreign Studies, June 2011;

6.  Second prize of excellent scientific research of Guangdong University of  Foreign Studies, April 2013;

7.  Second prize of excellent scientific research of Guangdong University of Foreign Studies, May 2010.    

Contact

Address: Business School of Guangdong  University of Foreign Studies,

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E-mail: runnyreddy@aliyun.com

 

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