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Qiu Aimei
2017-07-25 11:25  

 

Personal  Information 

Name: QIU  Aimei

Gender: Female

Native place:  Chibi, Hubei Province

Nationality:  Han

 

Research Orientation 

Regional  Brand, Consumer Behavior

Courses  Taught 

Bachelor:  Consumer Behavior, Marketing, Advertising

Education

Master:  Master of Business Management, Kunming University of Science and Technology

Bachelor:  Bachelor of Economics, Xi-Dian University.

Work  Experience 

September  1999-July 2001, Xianning University

April  2004-December 2008, teacher of Department of Economy and Trade, Guangdong  Finance and Economics College

January  2009-to date teacher of Business School of Guangdong University of Foreign Studies

Academic Paper 

QIU  Aimei, Concept and Practice of the Teaching Model of “Dichotomizing Project”,  Journal of Guangdong University of Foreign  Studies,  May 2016.

QIU  Aimei, Application of Value Co-Creation Concept in Teaching Marketing,  Education and Teaching Forum, March 2016.

QIU  Aimei, Governance Essence of Regional Brands, Management Observer,  November 2015.

QIU  Aimei, Analysis on Influence of Regional Culture on Regional Brand  Construction, Northern Economy and Trade, October 2015.

QIU  Aimei, Interactive Development Path of Regional Brand and Corporate Brand, China  Journal of Commerce, September 2015.  

QIU  Aimei, The Formation and Maintenance of Cluster Brand from an  Economic Perspective, Journal of Xianning  University, September 2012.  

QIU Aimei, Marketing Channel  Optimization Based on Transaction Cost, Commercial Times, no.35, 2005.

Monograph  and Teaching Materials 

Research  Projects 

Participated  in Development Model and Competitiveness Research of Pearl River Delta  Product Area, a major project of Key Research Base of Humanities and Social  Science of the Ministry Of Education, which is completed in April 2012.

Participated  in Function Mechanism of Consumers’ Participating in Brand Co-Creation and  Construction of Brand Co-Creation Platform (71372182)  of the National Natural Science Foundation.

In  charge of Regional Brand Governance Research from the Perspective of Public  Goods, a university-level scientific research project in 2012.

Consultancy  Projects

Second  prize of the Fourth Teaching Contest for Young Teachers of Guangdong  University of Foreign Studies, 2015;

Third  Prize of Teaching Excellence of Guangdong University of Foreign Studies,  2012;

Third  Prize of Teaching Excellence of Guangdong University of Foreign Studies,  2015;

Contact  

Address:

Tel.: 020-39328097

Mobile:

E-mailqiuam123@gdufs.edu.cn

 

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