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Yang Lin
2017-07-25 12:18  


Personal  Information

Name: Yang Lin

Gender: Female

Native Place:  Sichuan

Nationality:  Han


Reaserch  Interests

Marketing  Management (Brand and Consumer Behavior, Cross-Cultural Marketing and  Management, Service Marketing and Management)

Courses  Taught

Marketing,  International Marketing, Advertising ,Advertising Ideas and Appreciation



1983.9-1987.7 Bachelor in economics, Sichuan  University

1995.9-1998.6 Master in corporate management,  Wuhan University of Science and Technology

2007.3-2008.1  Visit and Study in School of Management, Sun Yet-sen University

Work  Experience

1987.7-2003.9   Teacher, School of Management, Wuhan University of Science and Technology

2003.8-present   Teacher, School of Management, Guangdong University of Foreign Studies


1. An Empirical Study on the  Psychological contract Structure of Service Enterprise: With Bank for Example

2. Research on the Psychological Contract  Structure between Service Industry and Customers, 2010,1

3. Research on Customer Behavior Based on  Psychological Contract Violation, 2010,12

4. Theoretical Research and Management  Inspiration of Psychological Contract Violation, 2011,4

5. An Empirical Study on the Impact of  Service Management Behavior on Customer Perceived Psychological Contract Violation,  2011,10

6. A Study of Customer Behavior Base on  the Psychological Contract Violation for example with Tourism

7.A  Study of Customers’ bad behavior Base on the Psychological Contract Violation

8.Empirical Study on Customers' Perception of Psychological  Contract Violation Influenced by Service Management

9.Research on the Influence and  Intervention of Brand Psychological Contract Violation on Customer   Loyalty

10.Research on the Intervention of Brand  Psychological Contract Violation Perception





Ministry of Education  Humanities and Social Sciences Research Project: Research on Customer  Behavior Based on Psychological Contract Violation

Humanities and Social  Sciences funded projects of Guangzhou: Research on the Relationship between  Psychological Contract Violation and Customer Relationship in Service  Enterprises


Teaching  Achievements

Teaching  Material: Service Marketing(Second Edition),Electronic Industry Press,  August,2014:International Marketing(Second Edition),Guangdong Higher  Education Press, August 2014:International Marketing,2017(to be  published),Posts and Telecom Press


Academic  Posts

Member of China  Marketing Association, director of Guangdong Commercial Economics Society

Part-time  Jobs

Evaluation Experts of Guangdong provincial government procurement  project, Consulting Experts of major decision-making project of Guangdong  Provincial Development and Reform Commission, Expert of Guangdong South China  Modern Service Industry Research Institute (strategy, marketing, research on  brand management)


Address: Room  331, department building, Guangdong University of Foreign Studies—College  Town, Guangzhou

Phone:  020-39328097

Email:  yanglinwust@163.com


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