In response to the call of the times and to cultivate internationally competitive talents, School of Business (SoB) of Guangdong University of Foreign Studies (GDUFS), with the support of the Teaching Affairs Division and the Office of International Cooperation and Exchange, launched the SPARK, Summer Programme for Advancing Research and Knowledge from July 1 to 8, 2024. Dr. YANG Xiaoming, Associate Professor at the University of Nebraska Omaha (UNO), USA, was invited to teach the course “International Marketing” in English. The course covered topics including the historical process of globalization and its impact on different markets, the dynamic environment of international marketing, historical geography and national market characteristics, international market evaluation based on cultural factors, as well as relevant national regulations and cross-border marketing strategies. Over the course of eight days, students engaged in an intensive, in-depth learning experience under Dr. YANG Xiaoming’s guidance. The program attracted 46 undergraduates from the Class of 2022 in Marketing, Business Administration (International Innovation Class), and International Innovation tracks, providing them with a unique immersive learning experience, a “study trip to the world without leaving campus.”