As digitalization sweeps across the globe, the field of marketing is undergoing unprecedented changes in both research and practice. How can researchers seize new opportunities and address emerging challenges? From June 20 to July 2, 2024, School of Business (SoB) of Guangdong University of Foreign Studies (GDUFS), in collaboration with the Office of International Cooperation and Exchange, successfully hosted the workshop: “Overseas Distinguished Scholar Talks about Digital Marketing Research”. The workshop featured Professor CUI Geng, Chief Expert at Yunshan Studio of GDUFS and Executive Director of the Academy of International Business Asia Pacific Chapter (AIB-APAC), who delivered lectures on cutting-edge research methodologies, topic selection, and writing approaches in the era of digital marketing. The workshop brought together more than twenty scholars and students specializing in marketing from various universities, including Guangdong University of Technology, Guangdong Vocational College of Post and Telecom, Jinan University, City University of Macau, Kelley School of Business at Indiana University (USA), as well as GDUFS. Over five days of study and discussion, Professor CUI Geng, drawing on his profound academic expertise and rich practical experience, offered participants a feast of knowledge and inspiration.