Denghua Yuan, Zhibin Lin, Raffaele Filieri, Ran Liu, Mengqin Zheng. (2020). Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. Journal of Business Research, 115: 38-47. Yuan Denghua., & Gao, Lidan. (2020). Para-social Interaction in social Media and Its Marketing Effectiveness. Foreign Economics & Management, 42(7): 21-35. Yuan Denghua, Wu Qiulin, Zhu Liye. (2020). The Impact of Brand Anthropomorphism on Online Consumer Brand Engagement: A Mediated Test. Journal of Psychological Science, 43(4): 963-968. Chunyu Li, Yougfu He, Ling Peng, Denghua Yuan. (2019). How manufacturer brand erosion shapes consumer assortment perceptions. Asia Pacific Journal of Marketing and Logistics, 32(4): 922-939. Denghua Yuan, William Wei. (2018). Bauing Construction Holding Group Co. Ltd.: Going Global. Ivey Publishing. 9B18M187. Zhu Liye, Yuan Denghua, & Hao Jia. (2018). Research on the effect of customer engagement in brand co-creation on brand commitment in virtual brand community—The mediating effects of brand experience. Chinese Journal of Management, 15(2) : 262-271. Denghua Yuan, William Wei. (2017). Branding BY-HEALTH: The Value of Transparency. Ivey Publishing. 9B17M126. Denghua Yuan, Zhibin Lin, & Ran Zhuo. (2016). What drives consumer knowledge sharing in online travel communities?:Personal attributes or e-service factors? Computers in Human Behavior, 63: 68-74. Denghua Yuan, Geng Cui, & Lei Lai. (2016). Sorry seems to be the hardest word：consumer reactions to self-attributions by firms apologizing for a brand crisis. Journal of consumer marketing, 33(4): 281-291. Denghua Yuan, & Robert Keith Shaw. (2014). The Concept of Brand Insecurity & Its Measurement for ISO 10668 Valuations. Journal of Financial Risk Management, 3: 177-184. Yuan Denghua.(2004). Research on brand loyalty structure and its psychological mechanism. International Journal of Psychology, 39(5-6). Yuan Denghua,Yu Qiong.(2008). The impact of the emotional intelligence of employees and their manager on the job performance of employees. International Journal of Psychology, 43(3-4). Bi Zhenli, Yuan Denghua.(2011). Dimensions and differences of post purchase----An analysis based on different consumption situations. Soft Science, 25(8), 139-144. Yuan Denghua, Luo Siming, Fu Chunjiang, Xie Yingqin. (2010). Impact of Advertising Intervention on Consumer’s Brand Attitude and Trust. Acta Psychologica Sinica, 42(6),715-726. Shen Yimo, Yuan Denghua, Zhang Hua, Yang Dong, Zhang Jinfu, Zhang Qinglin. (2009). The impacts of perceived organizational support and perceived external prestige on organizational citizenship behavior: Organizational identification as mediator and need for self-esteem as moderator. Acta Psychologica Sinica, 41(12), 1215-1227. Yuan Denghua, Wang Zhongming. (2005). A situational simulated experiment on the impact of goal motivation on entrepreneurial action effectiveness. Acta Psychologica Sinica, 37(6), 812- 818. Shen Yimo, Yuan Denghua. (2007). The Impact of Psychological Contract Breach on the Work-Related Attitude and Behavior of employees. Acta Psychologica Sinica, 39(1), 155-162. Yuan Denghua, Luo Siming, Ye Jinhui. (2009). Research on the Separation between Implicit Brand Attitude and Explicit Brand Attitude. Psychological Science, 32(6), 1298-1301. Yuan Denghua. (2009). A Research on Motivation for Brand Loyalty and Brand Switching. Psychological Science, 32(1), 130-133. Yuan Denghua, Luo Siming, Tang Chunyan, Jiang Liying. (2008). A research on the driving mechanism of the cause and effect of brand trust. Psychological Science, 31(6), 1334-1338. Yuan Denghua. (2007). A review and outlook on the research on brand trust. Psychological Science, 30(2), 434-437. Yuan Denghua, Luo Siming, Li You. (2007). Research on the Structure of Brand Trust and its Measurement. Psychological Exploration, 27(3), 81-86. Yuan Denghua. (2000). Psycho-mechanism of brand building and marketing strategies. Psychological Exploration, 20(2), 59-63. Qin Lei, Yuan Denghua. (2005). Applying generalizability theory to the performance assessment. Psychological Science, 28(3), 650-651. Yuan Denghua. (2005). Research on the impact of achievement goal orientation on the effectiveness of entrepreneurial action. Psychological Science, 28(6), 1388-1392. Yuan Denghua. (2004). Development on goal commitment in overseas research. Psychological Science, 27(5), 1278-1279. Yuan Denghua. (2002). The procedure of the design of psychological experiments. Psychological Science, 25(3), 300-302. Yuan Denghua. (2005). Management of Bi-Loyalty between Organization and Employees Based on the Lifetime-Value of the Latter. Economic Management, 19, 60-62. Jiang Linfeng, Yuan Denghua. (2009). Review and prospect on the Research of Personal Initiative. Advances in Psychological Science, 17(1), 165-171. Wu Xinhui, Yuan Denghua.(2009). To Build and Measure the Brand Associations of Consumer. Advances in Psychological Science, 17(2), 451-459. Wu Xinhui; Yuan Denghua.(2010). Adaptive performance: a domain remains to be further studied. Advances in Psychological Science, 18(2), 339-347. Shen Yimo, Yuan Denghua. (2006). Review on Psychological Contract Breach. Advances in Psychological Science, 14(6), 912-917. Yuan Denghua. (1997). Research on the product cognitive value. Journal of Jiangxi Normal University (Social Sciences), 30(4), 46-49. |
