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HU Xiaohong
2022-11-02 10:46  



Name: Hu xiaohong

Gender: female

E-Mail: huxiaohong@gdufs.edu.cn



Social and non-profit marketing, brand and consumer behavior



PhD: PhD in Management, Sun Yat-Sen University, 2007

Master: Mater of Law, Sun Yat-Sen University, 1999

Bachelor: Bachelor of Engineering, Xi’an Jiaotong University, 1992



Used to work in manufacturing company, trading company, and communication company, has practical experience in product design, quality control, service marketing and management, corporate consultancy etc.

Has been working for the School of Business in Guangdong University of Foreign Studies since July 2007.



WANG Xiuzhi, HU Xiaohong, YANG Xiaoyan. (2017), Impact of Underdog Perception of Nonprofit Organization on the Donors,Social Work and Research,vol.17, no.1,January, pp.12-17.

HU Xiaohong& LI Xinchun. (2012), Principles of Scientific Management: Theoretical Reflection and Critical Reality, Chinese Journal of Management,vol.9, no.5, May 1, pp.658-670.

Hu Xiaohong, Social Influence Factors on Teenagers’ Attitudes to Brands,Journal of Sun Yat-sen University(Social Science Edition), May.

HU Xiaohong. (2009), Study on the Influence of Family Communication Patterns on Teenagers’ Attitudes to Brands,Nankai Business Review,April, pp.36-43.

HU Xiaohong, LI Xinchun.(2009), Entrepreneurial Guide for Family-owned Businesses and Business Growth,Academic Research, April, pp.79-82.

HU Xiaohong. (2011), Service Branding: New Journey for E-commerce Companies, Sales and Marketing(management version), March.

HU Xiaohong. (2011), New Business Opportunities under the Consumer Groups Differentiation, Sales and Marketing(management version), April.

HU Xiaohong,YANG Xiaoyan. (2009), Stimulate Students' Creative Thinking Through Competitive Relationships,Henan Science & Technology, early June, pp.42-43.

YANG Xiaoyan, HU Xiaohong. (2008),Study on the Influence ofGreen Certification on Brand Trust and Purchase Intention,International Economics and Trade Research, no.12, pp.66.

HU Xiaohong, FEI Fei. (2008), Walk-off of Entrepreneurial Leaders and Conflict with Successor: from XIE Ruilin to TSL,Journal of Management Case Studies, December.

LI Xinchun, YANG Xueru, Jiang Yuexin, HU Xiaohong. (2008), Internal Ownership and Enterprise Value: The Study on Private Listed Companies in China,Economic Research, no. 11.

Scientific Research Projects

Has been the researcher (including leading researcher) of 4 projects of ministry of education and provincial and deputy provincial levels.

Teenagers Internet Consumption Behavior Research: Based on Social Network Analysis, a project supported by Guangdong Planning Office of Philosophy and Social Science, 2010.

“Made in Guangdong ” in Global Value Chain: International Competitiveness and Strategic Transformation, a project supported by Guangdong Natural Scientific Foundation, 2013.



Marketing Research, Social and Nonprofit Marketing, Marketing, Branding Management, Business Ethics


Academic Position




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