Research

Direction

Marketing Management and Innovation Management

Educational

Background

2017/08-2018/08 Visiting Scholar of North Umbria University in Britain

2012/09-2012/12 Visiting Scholar of Westminster University in Britain

Working

Experience

2018/12-Now Associate Professor, School of Business, Guangdong University of Foreign Studies

2008/12-2018/12 Lecturer, School of Business, Guangdong University of Foreign Studies

Academic Papers

Published dozens of papers in domestic core journals and international journals

Scientific

Research

Projects

Presided over and completed a project of the Youth Fund for Humanities and Social Sciences Research Project of the Ministry of Education.

Presided over a project of the Guangdong Provincial Science and Technology Plan.

Presided over and completed a project of the 12th Five-Year Plan of Guangdong Province in Philosophy and Social Science.

Presided over and completed a project of university-level youth projects.

Participated in a number of projects at the municipal and departmental levels.

Teaching

Courses

Marketing, International Marketing, Public Relations, Brand Management

Academic

Titles

Awards

Third Prize for Scientific Research Performance of Guangdong University of Foreign Studies

Third Prize of Teaching Award of Guangdong University of Foreign Studies

Outstanding Undergraduate Tutor of Guangdong University of Foreign Studies