Research

Direction

Tourism and learning, backpacker tourism, qualitative research

Education

Background

l School of Management, Sun Yat-sen University, 2002/09--2005/12,Ph.D.

Doctoral Dissertation:

Grounded Theory Analysis of Non-standardized Group Travel

l School of Tourism and Environment, Shaanxi Normal University, 1999/09--2002/07, MSc.

Master Thesis:

A Study on Souvenir Retailing in Xi’an: Supply and Demand Perspective

l Dep. Of Tourism, Xi’an Foreign Languages University, 1993/09--1997/07,B.A.

Work

Experience

l Associate professor 2018/01-present

Marketing Department, Business School, Guangdong University of Foreign studies

l Lecturer 2015/07-2017/12

Marketing Department, Business School, Guangdong University of Foreign studies

Lectures given: Principles of Marketing, Consumer behavior, backpacker travel and personal development

l Visiting scholar 2017/12-present

Faculty of Business, Law and Governance, James Cook University, Australia

l Visiting Scholar 2011/2-8

Faculty of Business, Economics and Law, Queensland University, Australia

l Lecturer 2006/02 –2015/07

Tourism Department, Faculty of English Language and Culture, Guangdong University of Foreign studies

Lectures given: Tourism Marketing; Consumer Behavior in Tourism; Introduction to Tourism; Service Retailing Management; Backpack Travel and Personal growth

l Part-time HR consultant 2005/06--2005/09

Shenzhen Fire-fox Outdoor Gear Corporation

l Part-time English tour guide 2000/05--2002/07

Xi’an Education International Travel Service

l Full-time English teacher 1997/07--1999/07

High School Afflicted to No.4 Northwest Electric Construction Co.

Academic

Papers

[1] Miao Xueling. How does critical thinking of travel stories lead to personal growth? Tourism Tribume, 2016(11).

[2] Miao Xueling, Guo Qin. Volunteer Vacationers’ Experience: Case Study of Guangzhou Asian Games Volunteer Groups, Tourism Tribune, 2014, 29(5).

[3] Miao Xueling, Feng Guifang. What benefits Self-driving Group Tourists seeking?, Journal of Beijing International Studies University, 2009(9):57-62

[4] Miao Xueling. Brand loyalty segmentation of travel agency customer, Tourism Tribune, 2009(5):85-89;

[5] Miao Xueling. Conceptual Definition, Current and Future Development of Travel Online Forum，Tourism Forum, 2009(2):163-167;

[6] Miao Xueling, Bao Jigang. Grounded Theory Analysis of Non-standardized Groups Travel，Tourism Tribune, 2007(8):48-54;

[7] Miao Xueling. Profiling the Heavy Users of Outdoor Gear, Tourism Science, 2007(6):53-60;

[8] Miao Xueling, Classifications of Topics at Online Travel Forum: Content Analysis, Business Research, 2006(11):157-162;

[9] Miao Xueling, Conceptual Definition and Locality of Tourism Souvenir, Tourism Tribune, 2004(1);

Scientific Research Projects

[1] Long-term Independent Travel and Personal Growth, PhD Research Fund of Guangdong University of Foreign Studies (2015-2017).

[2] Why do Backpackers find companions online in China? Young Researchers Fund of Guangdong University of Foreign Studies (2009-2011).

[3] The Impacts of Tourists Interaction on Tourist Experience. Talent Start-up Fund of Guangdong University of Foreign Studies (2006-2008).

Courses

Taught

Consumer Behavior; Principles of Marketing; Long-term Budget Travel and self-development; Introduction to Tourism

Part-time

Academic Position

Awards