Research

Direction

Cultural marketing, advertising communication

Education

Background

Master: Management,Guangdong University of Technology,1998-2001

Bachelor: Physics,Hunan Normal University,1991-1995

Training:School of Business, University of Central Lancashire,UK ,2014.9-2015.2.

University of Porthmouth,UK ,2018.9-2019.2

Work

Experience

2001-present：Marketing Department, Business school, Guangdong University of Foreign Studies

Academic

Papers

1.Marketing Strategy and Tactics,Northern Economy

2.Investigation on China’s marketing research, Science & Technology Progress and Policy

3.Present Situation and Countermeasures of Information Development in Guangzhou, Research and Decision

4.The positioning theory and positioning strategy of higher education, South China Journal of Economics.

5.Research on the Theoretical Development of Traditional Culture Advertisement in China,Journalism & Communication

6.Marketing Strategy and Tactics,Northern Economy

Scientific Research Projects

World Tourism Geography,China Tourism Press,2021.5

dvertising Management,Publishing House of Electronics Industry, 2010

Courses

Taught

Marketing, Advertising, Retail management, Advertising Ideas and Appreciation，World tourism geography

Part-time

Academic Position

Awards