Research

Direction

Consumer Behaviour , Social Marketing

Education

Background

M.A., School of Economics and Trade, Management Science and Engineering major, Nanjing University of Aeronautics and Astronautics, P.R. China, 2000

B.A., School of Management, Management Science and Engineering major, Zhengzhou Engineering College, P.R. China, 1997

Work

Experience

2000 to Present, working for School of Business,Guangdong University of Foreign Studies,

Academic

Papers

Wang Xiuzhi,Hu xiaohong,Yangxiaoyan.Impact of Underdog Perception of Nonprofit Organization on the Donors: Underdog Self-identification as Moderator[J],The Journal of social work and management, 2017, (01): 12-17.

Scientific Research Projects

No

Courses

Taught

Marketing Research, Nonprofit Organization Marketing,Consumer Behaviour

Part-time

Academic Position

Awards