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WANG Zhanqing
2022-11-02 11:01  



Name: Wang Zhanqing

Gender: Male

E-mail: 202210020@oamail.gdufs.edu.cn;zhanqwang@163.com



Consumer Behavior, Digital Omni-channel, Digital Media, Brand Management



2015/09-2019/06 Ph.D. Candidate, Faculty of Marketing, School of Management, Jinan University, Tutor: Professor Yang Defeng

2016/09-2017/08 Joint Ph.D., Faculty of Marketing, University of Toronto Rotman School of Management, Tutor: Professor Mengze Shi

2012/09-2015/06 Master, Faculty of Mathematics, College of Information Science and Technology, Jinan University

2008/09-2012/06 Bachelor, Faculty of Applied Mathematics, School of Mathematics and Statistics, Zhaoqing University



2019/10-2022/05 School of Management and Economics, Beijing Institute of Technology Postdoctoral Researcher

2022/06-now Faculty of Marketing, Business School, Guangdong University of Foreign Studies Lecturer



[1] Wang Zhanqing, Yang Defeng, Ran Lun. Relationship Between Webrooming and Consumer Quality Expectations. Journal of Management Sciences in China, 2021, 24(1), 71-88. (Recognized As Class-A Major Publication by the Department of Science Management of National Natural Science Foundation of China)

[2] Wang Zhanqing, Ran Lun, Yang Defeng*, Interplay between Quality Disclosure and Cross-Channel Free Riding. Electronic Commerce Research and Applications, 2021, 45(January-February), 1-6. (SSCI, Q2; SCI, Q1, IF=6.01)

[3] Wang Zhanqing, Lu Yue, Ran Lun, Yang Defeng*. Multichannel Retailers’ Prominent Attribute and Product Positioning Strategies. International Journal of Retail & Distribution Management, 2022, Online,

https://doi.org/10.1108/IJRDM-10-2020-0424(SSCI, Q3, IF=3.771).

[4] Lu Yue, Wang Zhanqing, Yang Defeng*, Kakuda Nakaya. To be or not to be Equal: The Impact of Pride on Brand Associated with Dissociative Out-Group. Journal of Product & Brand Management, 2022, 31(1), 127-148. (SSCI, Q2, IF=4.355)

Scientific Research Projects

[1] National Natural Science Foundation Youth Fund, 72102015, The formation Mechanism of Consumer Showroom and Webrooming Behaviors and the Influence on Corporate Strategies from the Perspective of Loss Aversion, 2022.01-2024.12, Presider.

Academic Titles

Anonymous reviewer for Electronic Commerce Research and Applications, etc.

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