Research

Direction

Archetype and brand management, consumer behavior, Digital marketing, Symbol and Ritual consumption 、Art of War and Marketing

Education

Background

l 1990-09----1994-06 ,Anshan Iron and Steel Institute,Mineral processing , bachelor;

l 1996-09----1999-06: Zhongnan University of Finance and Economics,Commercial Economics , Master.

l 1999-09----2002-12：Sun Yat-sen University,Business management major, PhD.

Work

Experience

l 1994-06----1996-07：Hainan Iron and Steel Company

l 2002-07----today： Guangdong University of Foreign Studies

Academic

Papers

l Research on the network community participation behavior based on the integrated technology acceptance and use model:Take Douban as an example. International press,2015-06

l A research on the Pattern and Path:Transnational brand acquisition of Chinese enterprises.International Economic and Trade Exploration ，2014－8

l A research on Brand Culture under the Vision of Cultural Marketing-Take the Guangdong’s China's Time-Honored Brand as an example. Modern advertising(Academic quarterly journal )，2010-5

Scientific Research Projects

l Research on Green Consumption Behavior in the Background of Harmonious Society（080-10）,Guangdong Philosophy and Social Sciences "11th Five-Year Plan" project,Annual General Project of 2008

Courses

Taught

The Principles of Marketing; Brand Management; Consumer Behavior; Digital Marketing; Marketing Research; Service Marketing.

Part-time

Academic

Position

Awards