Research

Orientation

Marketing Strategy, Brand and Consumer Behavior

Courses

Taught

Master: Research Methods in Management Studies, Marketing Management

Bachelor: Marketing, Customer Relation Management, Management Research Methods, Business Communication and Management

Education

2004.3-2007.3: Ph.D. in Business Administration, Tongji University

2001.9-2003.12: Master of Business Administration, Anhui University of Finance and Economics

1997.9-2001.7: Bachelor of Marketing, Anhui University of Finance and Economics

2013.3 -2014.3: Lingnan University of Hong Kong  

Work

Experience

Business School of Guangdong University of Foreign Studies since July 2007.

Academic

Paper

1.Accouplement of Enterprise Ability and Customer Value-Based On the Investigation of Enterprises in the Yangtze River Delta Region. China Soft Science, July 2008. (accredited as a class A journal by the National Natural Science Fund Committee)

2.LIU Shi-lan & Hao Bin. (2012), "A research on the moderate relationship between consumer innovativeness and innovative behaviors of new products", Studies in Science of Science (full text reprinted in duplicated materials of Renmin University of China, no.5, 2012), vol.30, no.2, February 15, pp.312-320 (accredited as a class A journal by the National Natural Science Fund Committee)

3.LIU Shi-lan. (2013), The Governance Structure of Corporations and Sales Performance in the Context of Shrinking Economy, Science Research Management, vol.34, no.1, January 20, pp.116-123 (accredited as a class A journal by the National Natural Science Fund Committee)

4.Relevant Research on Market Orientation, Learning Orientation, Product Innovation and Organizational Performance, Studies in Science of Science, February 2007 (accredited as a class A journal by the National Natural Science Fund Committee)

5.LIU Shi-lan. (2012), A Study of Customer Referral Marketing Model and Strategy by B2B Market Suppliers, Foreign Economics & Management, vol.34, no.34, July 20, pp.61-68

6.Ability Marketing Research Front Analysis and Future Prospects,Foreign Economics & Management, October 2009 (full text reprinted in Marketing, the duplicated materials of Renmin University of China, no.1, 2010)

7.Function and Accouplement Research of Enterprise Capability to Customer Value, Foreign Economics & Management, June 2007.

8.Research of Market Orientation Types and Results, Foreign Economics & Management, September 2007.  

9.Research of Structure and Internal Mechanism of Consumer Innovation, Foreign Economics & Management, March 2009.

10.LIU, Shi-lan. (2011), The Measurement of Consumer Innovativeness Structure and Its Effects on Innovative Behavior by Consumers, Journal of Business Economics, vol.233, no.3, March 15, pp.81-90

Monograph and Teaching Materials

Enterprise Capability, Capability Marketing and Customer Value, People's Publishing House, September 2015.

Research

Projects

1.In charge of Project of the National Social Science Foundation of China: Research of Method Selection and Acting Mechanism of Supplier Ability Marketing, 2012.

2.In charge of a general project of humanities and social sciences of the department of education: Research of Measurement Dimension, Influence Factors and Acting Mechanism of Ability Marketing, 2010.

3.In charge of a project of Excellent Youth Foundation of Guangdong Province: Technical Innovation Ability, Ability Marketing and Market Performance, 2014.

4. In charge of a project of Natural Science Foundation of Guangdong Province

5. In charge of a project of Natural Science Foundation of Guangdong Province: Empirical Study on the Effect of Supplier Ability Marketing on Customer Purchase Intention in The Industrial Market, 2012;

6.In charge of a project of Natural Science Foundation of Guangdong Province: Function Mechanism and Regulatory Mechanism of the Effect of Consumer Promotion Expectation on Purchase Decision, 2014

7.In charge of a project of the Eleventh Five Year Plan of Philosophy and Social Science of Guangdong Province: Measurement Dimension, Evaluation Application and Development Path of Customer Value Creation Ability, 2009;

8. In charge of a social science planning project of Guangzhou: Research of Ability Marketing Strategy and Influence Mechanism of High-Tech Enterprises in Guangzhou, 2011;

9. In charge of a soft science project of Guangzhou: Research on the Function Mechanism of Technical Innovation on Marketing Performance of Enterprises in Guangdong in International OEM Market, 2011;

10.In charge of a social science planning project of Guangzhou: Ability Marketing Strategy of Development Elements and Branding Value of Component Manufacturing Enterprises in Transformation and Upgrading: Ability Frame and Marketing Path, 2017.

Research

Outputs

1. Innovation of Model of Training Marketing Talents from the Perspective of Improving Undergraduates’ Career Ability, a project of teaching quality projects of Guangdong colleges and universities, October 2014;

2. Research on Systematic Teaching Design Model-Taking Business Communication as an Example, International Economics and Trade Research, 2009

Academic

Post

Assessment expert of major decision-making consultancy projects of Guangdong Province, Natural Science Foundation of Guangdong Province and soft science projects of Guangdong Province, and thesis assessment expert of International Association for Chinese Management Research (IACMR), China Marketing Science Society (JMS), Foreign Economics and Management and many other journals and magazines.

Social

Part-time Job

Used to be a manager of the training department and senior consultant of Shanghai Huacai Management Consulting Co., Ltd., vice general manager and chief consultant of Guangzhou Juteng Consulting Co., Ltd.

Consultancy

Projects

Have provided training and consultancy related to marketing & planning, advertising design, remuneration design, and performance assessment for numerous enterprises when I was doing a part-time job in consulting companies.

Awards and Other Honors

1. One of the second contest of top ten young teachers held by Guangdong University of Foreign Studies, October 2011;

2. Second prize of teaching excellence of Guangdong University of Foreign Studies, September 2011;

3. Third prize of the first teaching contest for young teachers of Guangdong University of Foreign Studies, October 2011;

4. Third prize of teaching excellence of Guangdong University of Foreign Studies, July 2011;

5. Second prize of excellent scientific research of Guangdong University of Foreign Studies, June 2011;

6. Second prize of excellent scientific research of Guangdong University of Foreign Studies, April 2013;

7. Second prize of excellent scientific research of Guangdong University of Foreign Studies, May 2010.

Contact

Address: Business School of Guangdong University of Foreign Studies,

E-mail: runnyreddy@aliyun.com