Research

Direction

Marketing, Entrepreneurship and Innovation Management

Courses

Taught

Marketing, Brand Management, New Product Development, International Marketing, Understanding of Business, Management, Human Resource Management, Consumer Behavior,

Education

Background

PhD in Innovation Management from University of Electronic Science and Technology of China

MBA ( Marketing) from Khadim Ali Shah Bukhari Institute of Technology, Karachi, Pakistan

Work

Experience

Assistant Professor-Department of Management Sciences, The Islamia University of Bahawalpur (October 2015-August)2016

Foreign Teacher- Tianfu College of Southwest University of Finance and Economics (September 2016- August 2019)

Foreign Teacher- School of Management and Economics, East China Jiaotong University (September 2019- June 2021

Foreign Teacher- School 0f Business, Guangdong University of Foreign Studies (March 2022- till Date)

Academic

Papers

1. Ahmad S, Arshed N, Salem S, Khan YA, Hameed K, Kam S “Role of globalziation defining the incidence of entrepreneurship”. PLoS ONE 2022, 17(3): e0265757

2. Yousaf Ali Khan, Ahmad Saleem, “Dynamic linkages between renewable energy, carbon emissions and economic growth through nonlinear ARDL approach: Evidence from Iran” PLOS ONE 2021, 16(7): e0253464

3. Sun Yunpeng, Muneeb Ahmad, Yousaf Ali Khan, Ahmad Saleem, "Aspiration of public private partnership projects risk management supported on probabilistic linguistic terms amid weaken hedges" Mathematical Problems in Engineering 2021, DOI 10.1155, 1-17

4. Muhammad Ziaullah, Ahmad Saleem “An Investigation of Justice in Supply Chain Trust and Relationship Commitment - An Empirical Study of Pakistan” Journal of Competitiveness 2015, 7 (1), 71-87

5. Dr. Saleem Ahmad, Mamoon ur Rasheed, Syed Hassan Ali, “SmartPhone based Personal Assets Tracking under Internet of Things” KASBIT Business Journal (KBJ) 2021, 14(1), 60-69

6. Sahar Khan, Muhammad Masood Mir,Dr. Saleem Ahmad, “Influence of Indirect Compensation on Employees Productivity in Private Higher Education Institutions in Pakistan” KASBIT Business Journal (KBJ) 2019, 12(1), 192-217

7. Ahmad Saleem, Prof. Lu Ruoyu, Muhammad Ziaullah “Bluetooth an Optimal Solution for Personal Asset Tracking: A Comparison of Bluetooth, RFID and Miscellaneous Anti-Lose Technologies” International Journal of u- and e- Service, Science and Technology 2015, 8 (3), 179-188

8. Ahmad Saleem, Prof. Lu Ruoyu, Yue Zhang “An Empirical Study of Smartphone based Tracking Devices and Analysis of its Demand and Market” International Journal of Economics, Commerce and Management 2014, 2 (12), 1-13.

9. Ahmad Saleem, Prof. Lu Ruoyu, Muhammad Jawad Hussain “Never Lose! Smart Phone based Personal Tracking via Bluetooth” International Journal of Academic Research in Business and Social Sciences 2014, 4 (3), 528-545

Monograph and Teaching Materials

Marketing and Technology Innovation Management

Scientific Research Projects

Achievements

Consulting

Projects

Awards

Contact

Office: Room , Faculty Building, GDUFS South Campus

E-mail: Saleem.marral@gdufs.edu.cn