Research

Direction

Consumer behavior and digital marketing

Risk, uncertainty and decision-Making

Social media

Interdisciplinary research (artificial intelligence)

Private Products Consumption

Courses

Taught

Consumer Behavior

Marketing Management

Marketing Research

Education

Background

Ph.D. in Marketing, HKUST, 2010- 2015

B.B.A. in Business and Finance, and B.A. in English (Double Major), Shanghai Jiao Tong University, China (2006 - 2010)

Work

Experience

Feb 2022 – present Assistant Professor

School of Business, Guangdong University of Foreign Studies, China

Aug 2015 – Jan 2022 Assistant Professor

Lingnan (University) College, Sun Yat-sen University, China

Feb 2015 – Aug 2015 Visiting Assistant Professor

Department of Marketing, HKUST, Hong Kong

Academic

Papers

1. Wang, Tingting*, Anirban Mukhopadhyay, and Vanessa M. Patrick, (2017), “Getting consumers to recycle NOW! when and why cuteness appeals influence prosocial and sustainable Behavior,” Journal of Public Policy & Marketing (SSCI Q2, IF 5.47), 36 (2): 269-283. https://doi.org/10.1509/jppm.16.089. First author and correspondence author. (The most cited and downloaded article at JPPM in 2017-2020). [Cited by 49].

2. Yang, Shi and Wang, Tingting (2019), “Genuine Liking or the Need for Closure? The Differential Effects of Consumers’ TV Drama Viewing Motivations on Commercial Viewership”, in Journal of Media Economics (SSCI Q4), 32 (3-4), 57-81. https://doi.org/10.1080/08997764.2021.1883916. Correspondence author.

3. Niu, Zhaomeng, Wang, Tingting*, Hu, Pengwei, Mei, Jing, and Tang, Zhihan (2020), “Public’s engagement in preventive and intervening health behaviors during early breakout of COVID-19: a cross-sectional study”, in Journal of Medical Internet Research (SCIE Q1, IF 5.43), 22(8), e19995. https://doi.org/10.2196/19995. Equal first authorship. [Cited by 49].

4. Niu, Zhaomeng, Zhou, Qin, Hu, Pengwei, and Wang, Tingting* (2021), “Health Beliefs, Trust in Media Sources, Health Literacy, and Preventive Behaviors among High-Risk Chinese for COVID-19”, in Health Communication (SSCI Q2), Feb, 1-9. https://doi.org/10.1080/10410236.2021.1880684. Correspondence author. [Cited by 5].

Monograph and Teaching Materials

n/a

Scientific Research Projects

“Investigating the Effects of Kindchenschema Cuteness on Consumers’ Sustainable Behaviors”, National Natural Science foundation of China, 2019-21, RMB$190,000, Principal Investigator.

“The Effects of Product Aesthetics on Consumer Behavior”, Sun Yat-sen University Junior Faculty Research Fund, 2016-18, RMB$75,000, Principal Investigator.

Achievements

n/a

Consulting

Projects

n/a

Awards

n/a

Contact

Office: Room 249 , Faculty Building, GDUFS South Campus

E-mail: meriawang@connect.ust.hk