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WU Qingjin
2022-11-02 15:16  



Name: Wu Qingjin

Gender: Female

Native Place: Kaiping, Guangdong

Nationality: Han



Service Marketing and Consumer Relationship Management



Service Marketing, Customer Relationship Management, Network Marketing, Marketing Principles, Marketing Research, Performance Management, Management Principles, Human Resources Management


Ph.D. in Economics, School of Business, Sun Yat-sen University, 2001-2004

Master in Economics, Lingnan College, Sun Yat-sen University, 1998-2001

Bachelor in Economics, School of Economy and Management, Beijing Normal University, 1994-1998

Training: Advanced Seminar on "Innovative Teaching Method and Curriculum Design" of the GDUFS-British Higher Education Society, June 2016



2004-present School of Management, Guangdong University of Foreign Studies


1.A Study on the Quality Elements of University Teachers Based on Students' Perspective. Journal of Chengdu University (Social Science) .2016.02

2.Research on the Influence of Game Advertisement on Consumer Brand Evaluation, Journal of Advertising Study,2015.08

3.The Mechanism of Fun in Workplace and the Creation of Fun Atmosphere, Enterprise Reform and Management, 2014.03

4. Reform of Garbage Disposal Service and social marketing strategy Based Value Creation, China Population Resources and Environment, 2014.02.

5.Employees’ Behavior of Brand Construction in Service Enterprises and Its Cultivation Mechanism.China Human Resources Development, 2013.06.

6. Research on the Cultivation and Mechanism of Mental Capital of Service Team, Journal of Guizhou University of Finance and Economics, 2012.11

7.Work for Fun: Game of Human Resources Management, China Human Resources Development, 2012.10

8.A Study on the Role of Public Servant Leadership of University Teachers. Teacher Education Research, 2009.11

9.Influencing Factors of Counterfeit Consumption Behavior and Anti-fake Marketing Strategy. Journal of Guangdong Vocational College of Finance and Economics, 2009.10

10.A Study on the Prefactors and Consequences of Service-oriented Consciousness in Tourism Enterprises, Nankai Business Review, 2004.12

Works & Teaching materials

Wu Qingjin. Travel Consumer Behavior. Beijing, Tourism Education Press.2006

Wu Qingjin, Wang Chunxiao, Hu Shifan.The Influence of Employee Service Orientation and Work Behavior on the External Efficiency of Enterprises.Beijing, Tourism Education Press,2004

Wu Qingjin. WTO Rules and Countermeasures Series: Anti-dumping Rules of WTO. Guangzhou, Guangdong Renmin Press, 2001

Scientific Projects

Research on the Construction of Resource Allocation Center with Global Influence in Guangzhou

A Policy Study on Supporting Foreign Trade Production Enterprises to Improve R & D Capability

Ethical Leadership, Employees’ Working Attitude and Corporate Marketing Effectiveness

Effect of Public Servant Leadership on Hotel Employees' Initiative, Satisfaction and Job Performance



Projects of Teaching Reform

Research on the Construction of "Social and Non-profit Marketing"

Teaching Materials

Wu Qingjin. Travel Consumer Behavior. Beijing, Tourism Education Press



Research on Customer Behavior of Online Shopping and Business Optimization Strategy of Land Power Business (2010)


Awarded “Excellent Teaching Award” every year since teaching in Guangdong University of Foreign Studies in 2004

Awarded “excellent instructor of Second class” in 2010

Awarded “Excellent Teacher” in Guangdong University of Foreign Studies in 2010, 2011 and 2014

Awarded the Second Prize of “Scientific research performance” in Guangdong University of Foreign Studies in 2011


Address: School of Management, Guangdong University of Foreign Studies

Phone: 020-36641280/13527881245

Email: wuqingjin@mail.gdufs.edu.cn


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