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SoB Profile  
Brief History of School of Business

SoB of GDUFS enjoys a long history. Traced back to 1982, it was an outgrowth of the Department of Business Management of the former Guangzhou Institute of Foreign Trade. In May, 2001, the School of Management of GDUFS was established. In 2014, it was merged with the Graduate School of Business to form SoB. Committed to a vision of growing into a top-tier internationalized business school with distinctive features and excellent quality, SoB aims to cultivate international business talents of high quality.

SoB offers a First-level Doctoral Program of Applied Economics co-established with Economics and Management Division, 2 First-level Master’s Degree Programs of Business Administration and Management Science and Engineering, 3 Second-level Master’s Degree Programs of Business Management, Technological Economics and Management, and Tourism Management, and 2 Professional Master’s Degree Programs in Master of Business Administration and Master of Applied Psychology. SoB provides 5 undergraduate programs of Business Administration, Marketing, Human Resources Management, Logistic Management and E-commerce, and has established Business Administration (International Innovation Class) and Business Administration (International Business Innovation Class) .

In 2013, the Business Administration discipline was listed as an advantageous key discipline of Guangdong Province. In 2014, SoB was approved as the innovation pilot area of Guangdong Province on the talent training model of international innovation and business management. In 2015, SoB attained AMBA accreditation. In 2016,Business Ethics and Social Responsibility was awarded National High-quality Public Video Course. Also, SoB launched EPAS International Accreditation and received EFMD membership. In 2017, SoB was accredited and granted a membership of AACSB, as well as initiated and qualified CAMEA accreditation. In the same year, MBA program was awarded Outstanding and Distinct Program by Tencent. What’s more, the Business Administration discipline received the rating of B- in the 4th China University Subject Rankings (CUSR), with its subjects ranking top 30-40% nationwide. In 2018,The Design and Practice of “4+2” Training Model for Cultivating Global Business Talents won the first prize in Teaching Achievement Award of Guangdong Province (Higher Education). And the Business Administration discipline was approved to be a key discipline of High-Level University Construction Plan of Guangdong Province. The year 2018 also witnessed the success of AMBA re-accreditation, EPAS accreditation qualification, the awarding of “2018 Brand Value Business School” and the founding of Guangzhou Base of the Silk-Road Entrepreneurship Education Network in SoB.

In 2019,The Construction and Practice of International Certification-driven International Management Talent Training Model won the second prize of Guangdong Teaching Achievement Award (Higher Education). Business Administration and Marketing were awarded the National First-class Programs Construction. The two programs were titled “2019 Well-known Brand MBA Program” and the “2019 Most Distinctive MBA Program of Chinese Business Schools” respectively. In 2020, the Human Resource Management program was approved as the national first-class teaching site for undergraduate programs as well as the key program of Guangdong Province. E-commerce program has been selected as the provincial first-class teaching site for undergraduate programs. The year 2020 also witnessed that the school was the third in mainland China and the 90thin the world to be accredited by EPAS.Business Ethics and Social Responsibilities was selected as one of the MOOC on the international platform of iCourse. Principles of Management and Business Ethics and Operations Management courses were recognized as the first-class courses at the provincial level. The number of newly-recognized English-only bilingual courses has upped to 9 (46 in total). Last but not least, MBA was titled “Model School of Business Education in 2020” by Tencent and was listed in “Top 100 Best MBA Programs of Chinese Business Schools in 2020”. The Strategic Research Center of Transnational Merger and Acquisition and Innovation has been approved to build a key research base for humanities and social sciences in regular higher education universities in Guangdong Province. Guangdong Academy of Human Resources was approved as the provincial base for internship and teaching. The Erasmus + LMPT project cooperated with the European Union was evaluated as “excellent” level. The average salary of graduates from GDUFS was ranked 13th in China in 2020 and first in Guangdong Province. The School obtained AMBA re-accreditation and BGA accreditation in May, 2021, becoming the 8th AMBA & BGA joint accredited school in China. Business Administration rated in the top 21% in China according to the 2021 Soft Science Ranking of Chinese Universities Subject.

SoB currently has 103 full-time teaching and administrative staff, among whom 77 are lecturers, 24 professors, 29 associate professors, 2 Yunshan Outstanding Scholars, 14 Yunshan Youth Scholars and 5 foreign teachers. Nearly 70% of the faculties hold an overseas degree or have overseas education experience. SoB has 3 Chief Experts from Yunshan Studio of GDUFS, 2 Yunshan Chair Professor and about 10 foreign teachers with long- or short-term contracts. Over 50 famous management experts, economists and entrepreneurs all over the world are invited as visiting professors or off-campus master supervisors. SoB strives to build a faculty team with a strong sense of innovation, great courage of practice, a reasonable structure of education background and age, laying a solid teaching basis for constructing a first-class business school.

SoB has 1 provincial research base for humanities and social sciences, 1 Research Center for Latin America Studies which is a regional and national research center registered in the Ministry of Education, 6 key research bases and teams for humanities and social sciences, and 1 international cooperative research center (GDUFS-Massey University Sustainable Development and CSR Research Center). With enterprise internationalization as the key research direction of distinctive characteristics, SoB has accomplished inspiring academic achievements. In recent years, over 160 high-quality papers have been published in authoritative journals such as Management World and Tourism management.SoB has also launched nearly 100 national or provincial projects, among which 3 are national social science key topics. Moreover, more than 100 monographs, textbooks or translated works have been published. Nearly 50 consulting reports have been adopted by governments at provincial level or above, among which 2 were approved by the central government.

SoB actively promotes the internationalization strategy. To date, it has cooperated with nearly 50 famous international colleges and universities like Arizona State University, University of Queensland, Massey University of New Zealand, University of Lancaster, Grenoble Business School, University of Santo Tomas, University of Ulsan, Pukyong National University and Xavier Institute of Management and Entrepreneurship. The cooperation covers scientific research, faculty and student exchanges, double-degree programs for undergraduates and postgraduates, bachelor and master degree liaison, joint academic conferences and overseas study trips. There are about 200 visits and exchanges between Chinese and foreign students each year.

SoB has always been attaching great importance to the cultivation of students’ innovation and entrepreneurship, practical capabilities, critical thinking, and communication skills. Students have won national awards in various competitions. At the same time, SoB has established the Guangzhou Platform of the Silk-Road Entrepreneurship Education Network, as well as the Entrepreneurship Incubation Base of the Guangdong Cross-border E-commerce Industry Association to vigorously promote the global entrepreneurship education under the background of the Belt and Road Initiative.

Graduates from SoB are of high comprehensive qualities and strong competitiveness in employment. They are well received by employers, showing a high employment rate and employment quality. The employment destination rate of students has been higher than the average level of Guangdong Province for many years, making SoB as a “pioneer for employment” in GDUFS for times. The graduates are employed in foreign-funded enterprises (including Nestle, Siemens, Coca-Cola, Procter&Gamble, Wrigley, PwC, Deloitte, KPMG, Ernst & Young, Standard Chartered Bank), state-owned enterprises (including China Mobile, China Telecom, Sinopec, ICBC, BOC, CCB, ABC, and China Post); private enterprises (Baidu, Alibaba, Tencent, NetEase, Haier, Huawei, Country Garden, Midea, TCL, R&FProperties); government agencies (Ministry of Foreign Affairs, Xinhua News Agency, Commission for Discipline Inspection, Customs, Taxation Administration, and Public Security Department). Overseas study destinations include Columbia University, Carnegie Mellon University, Vanderbilt University, and University of London. SoB is eligible to send and receive postgraduate students exempt from the Unified National Graduate Entrance Examination.

(Latest updated in May, 2022)

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