To deepen university-enterprise cooperation and promote alumni engagement, on May 31, 2024, XIAO Feng, Chairperson of School of Business (SoB), SHEN Changxia, Deputy Chairperson of SoB, ZHOU Yu from the Department of Business Administration, alumni representatives, and students from the Alumni Services Center visited the enterprise of LIN Ming, Executive President of SoB Alumni Association. During the visit, they held in-depth exchanges with SoB alumni. Both sides successfully signed the donation agreement of the “Home of SoB” Fund, aimed at supporting the development of SoB’s educational initiatives. SoB presented donation certificates to some of the alumni who made the first contributions, expressing gratitude and encouragement for their generosity. Following the signing ceremony, both sides held in-depth discussions on further strengthening university-enterprise collaboration and fostering alumni–student interaction.