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16.Apr.
2024

Business Academic Forum Session 65 Successfully Held: Current State of Development and Innovation Directions in the Digital Health Industry

On the afternoon of April 12, 2024, Business Academic Forum Session 65 was held as scheduled. This forum was honored to invite Level-2 Professor and Doctoral Advisor HUANG Lucheng at Beijing University of Technology as the guest speaker for this forum, who delivered an academic lecture to SoB faculty and students titled “Current State of Development and Innovation Directions in the Digital Hea...
15.Apr.
2024

SoB Holds a Special Meeting on Discipline Development and Talent Recruitment

On the afternoon of April 11, 2024, School of Business (SoB) of Guangdong University of Foreign Studies (GDUFS) successfully held a meeting on discipline development and talent recruitment and cultivation in the first conference room of Administration Building, University Town Campus. Attendees included XIE Wenxin, Director of the Human Resources Division, YU Shengming, Deputy Director of the D...
02.Apr.
2024

Business Academic Forum Session 63 Successfully Held: Rekindling the Old Flame: Reengaging Inactive Customers of Low-Involvement Products

On the afternoon of March 29, 2024, Business Academic Forum Session 63 was held as scheduled. This forum invited Assistant Professor ZHUANG Mengzhou from the University of Hong Kong Business School as the guest speaker, who delivered a lecture to SoB faculty and students titled “Rekindling the Old Flame: Reengaging Inactive Customers of Low-Involvement Products.” The event was organized and p...
25.Mar.
2024

Business Academic Forum Session 81 Successfully Held: How Can Suppliers Respond to Trade Friction and Improve Performance—An AI and Customer Engagement Perspective

On the afternoon of March 19, 2025, Business Academic Forum Session 81 was held as scheduled. Professor LIN Zhibin from Durham University Business School was invited to deliver a lecture to our faculty and students on the topic “How Can Suppliers Respond to Trade Friction and Improve Performance: An AI and Customer Engagement Perspective.” The lecture was presided over by Associate Professor ...
24.Feb.
2024

The Systems Engineering Society of China Holds the 3rd Session of the 11th Council at GDUFS

On February 21, 2024, the Systems Engineering Society of China’s 3rd Session of the 11th Council, along with its sub-committee work meeting, was held at GDUFS Baiyun Mountain Campus. The meeting was hosted by the Systems Engineering Society of China and organized by GDUFS SoB. More than 150 people attended, including YANG Xiaoguang, President of the Systems Engineering Society of China; Vice P...
22.Dec.
2023

Business Academic Forum Session 61 Successfully Held: New Digital Technology, Work, and Human Resource Management Research Frontiers and Outlook

On the afternoon of December 20, 2023, SoB invited Professor LIU Mingwei, Associate Dean of the Rutgers School of Management and Labor Relations (USA), to speak at the Business Academic Forum and deliver an academic lecture titled “New Digital Technology, Work, and Human Resource Management Research Frontiers and Outlook.” The event was presided over by Professor XIE Jun. This lecture had a s...
22.Dec.
2023

Business Academic Forum Session 62 Successfully Held: Comparison of Chinese and Foreign Corporate Management Cultures

On the afternoon of December 21, 2023, Business Academic Forum Session 62 was held as scheduled. This academic forum invited Professor ZHANG Qun, Director of the Institute of Management Science at the University of Science and Technology Beijing, to deliver an academic lecture titled “Comparison of Chinese and Foreign Corporate Management Cultures.” The event was presided over by Associate Pr...
15.Dec.
2023

GDUFS Hosts First Session of “Digital Economy and Management” Academic Forum

On December 9, 2023, the first session of “Digital Economy and Management” Academic Forum of GDUFS was successfully held at the GDUFS International Academic Exchange Center. President of GDUFS YAN Xiangbin attended and delivered a speech. Distinguished experts and scholars in the field of digital economy and management were invited to give keynote reports, including CHEN Xiaohong, Academician...
28.Nov.
2023

SoB Elected as a Council Member of “Logistics and Supply Chain Innovation Alliance of Guangdong-Hong Kong-Macao Greater Bay Area”

From November 17 to 19, 2023, the International Academic Conference on “Digital interoperability in logistics and supply chain management—Digital Empowerment for Supply Chain Value Reconstruction to Promote High-Quality Economic Development (DILSCM 2023)” was held at Shenzhen Technology University. The conference was co-hosted by the Guangdong Operations Research Society and the Logistics an...
13.Nov.
2023

“Belt and Road” and Portuguese-Speaking Countries Research & Lusophone Bay Area (2023) Seminar Successfully Held at GDUFS

On the afternoon of November 11, 2023, as a Sub-forum under the International Think Tank Forum of the 21st Century Marine Silk Road (2023), the “Belt and Road” and Portuguese-Speaking Countries Research & Lusophone Bay Area (2023) Seminar was held in Room 103, Building 9, Baiyun Mountain Campus of Guangdong University of Foreign Studies. The forum was jointly hosted by SoB and Faculty of Euro...
04.Nov.
2023

Business Academic Forum Session 60 Successfully Held

On the afternoon of October 28, 2023, two renowned scholars, Professor WU Jianjun (national-level talent) from Beijing Jiaotong University and Professor HU Peng, Director of the Department of Production Operations and Logistics Management at the School of Management of Huazhong University of Science and Technology, visited the Business Academic Forum to give academic talks. Professor HAN Xiaohu...
08.Oct.
2023

Business Academic Forum Session 59 Successfully Held: Branding strategy in the digital era: the role of online community engagement from the Service-Dominant logic perspective

On the morning of September 28, 2023, Researcher SIMA Jingwu, Director of the Department of Marketing at the University of Auckland Business School (New Zealand), was invited to give an academic talk to SoB faculty and students titled “Branding strategy in the digital era: the role of online community engagement from the Service-Dominant logic perspective.” Professor YUAN Denghua, Executive D...
19.Sep.
2023

Business Academic Forum Session 58 Successfully Held: Reflections and Experience Sharing on National Project Applications

On September 14, 2023, the 58th session of the Business Academic Forum was held as scheduled. The guest speakers for this forum were Associate Professors ZHANG Aiheng and ZHU Zhenduo from GDUFS SoB. They shared their insights and experiences on applying for Post-Funded Projects of the National Social Science Fund of China (NSSFC) and for Projects of the National Natural Science Foundation of Ch...
03.Jul.
2023

The Thematic Activity on Discipline Construction of the Department of E-Commerce of SoB Successfully Conducted

To promote the high-quality development of the E-commerce major, on June 19, 2023, SHEN Zhonghua, Director of the E-commerce Department, and Professor WANG Hongliang were invited to attend the 2023 Guangdong Provincial Undergraduate E-commerce Education High-Quality Development and National/Provincial First-Class E-commerce Undergraduate Major Construction Seminar. The meeting was hosted by the...
28.Jun.
2023

Business Academic Forum Session 57 Successfully Held: How to Publish a Paper in an International Journal of Human Resource Management

On June 20, 2023, Professor LIU Mingwei, Associate Dean of the Rutgers School of Management and Labor Relations (USA) and Director of the Center for Global Work and Employment, was invited to deliver an academic lecture for SoB faculty and students on “How to publish a paper in an international journal of human resource management.” The event was presided over by Professor XIE Jun of SoB. Pro...
28.Jun.
2023

SoB Delegation Attends 21st National Seminar on Capacity Building for High-Quality Internationalization Strategy

From June 24 to 25, 2023, the 21st National Seminar on Capacity Building for High-Quality Internationalization Strategy and Silk Road Entrepreneurship Education Network Conference, jointly organized by the School of Economics and Management of Guangxi Normal University, the Global Entrepreneurship Research Center of Zhejiang University, and the Silk Road Entrepreneurship Education Network Confe...
09.Jun.
2023

Business Academic Forum Session 54 Successfully Held: Cross-Cultural Marketing and Internationalization of Chinese Brands—Studying the World from Chinese Perspectives

On the afternoon of June 1, 2023, SoB invited renowned marketing scholar Professor ZHOU Nan, former Professor at City University of Hong Kong and Distinguished Professor at Shenzhen University, to conduct an online academic lecture via Tencent Meeting for SoB faculty and students, titled “Cross-Cultural Marketing and Chinese Brand Internationalization—Studying the World from Chinese Perspecti...
09.Jun.
2023

Business Academic Forum Session 55 Successfully Held: How to Make Research Interesting

On June 6, 2023, SoB invited National High-level Talent Professor LIU Zhiqiang from the School of Management, Huazhong University of Science and Technology, to deliver an online academic lecture for SoB faculty and students on the topic “How to Make Research Interesting.” Professor HAN Xiaohua, Associate Dean of SoB, attended and presided over the lecture. Some of our faculty and graduate stu...
09.Jun.
2023

Business Academic Forum Session 56 Successfully Held: Chinese Manufacturing Firms'Internationalization Strategy and Organizational Resilience from a Composition-Based Perspective

On the afternoon of June 7, 2023, Business Academic Forum Session 56 was successfully held. Researcher MI Lili from Griffith University (Australia), Executive Board Member of the Academy of International Business Oceania Chapter, was invited as the guest speaker for this session, and she shared an academic report titled “Demystifying pathways of composition-based international strategies under...

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Academic News

Business Academic Forum Session 65 Successfully Held: Current State of Development and Innovation Directions in the Digital Health Industry

SoB Holds a Special Meeting on Discipline Development and Talent Recruitment

Business Academic Forum Session 63 Successfully Held: Rekindling the Old Flame: Reengaging Inactive Customers of Low-Involvement Products

Business Academic Forum Session 81 Successfully Held: How Can Suppliers Respond to Trade Friction and Improve Performance—An AI and Customer Engagement Perspective

The Systems Engineering Society of China Holds the 3rd Session of the 11th Council at GDUFS

Business Academic Forum Session 61 Successfully Held: New Digital Technology, Work, and Human Resource Management Research Frontiers and Outlook

Business Academic Forum Session 62 Successfully Held: Comparison of Chinese and Foreign Corporate Management Cultures

GDUFS Hosts First Session of “Digital Economy and Management” Academic Forum

SoB Elected as a Council Member of “Logistics and Supply Chain Innovation Alliance of Guangdong-Hong Kong-Macao Greater Bay Area”

“Belt and Road” and Portuguese-Speaking Countries Research & Lusophone Bay Area (2023) Seminar Successfully Held at GDUFS

Business Academic Forum Session 60 Successfully Held

Business Academic Forum Session 59 Successfully Held: Branding strategy in the digital era: the role of online community engagement from the Service-Dominant logic perspective

Business Academic Forum Session 58 Successfully Held: Reflections and Experience Sharing on National Project Applications

The Thematic Activity on Discipline Construction of the Department of E-Commerce of SoB Successfully Conducted

Business Academic Forum Session 57 Successfully Held: How to Publish a Paper in an International Journal of Human Resource Management

SoB Delegation Attends 21st National Seminar on Capacity Building for High-Quality Internationalization Strategy

Business Academic Forum Session 54 Successfully Held: Cross-Cultural Marketing and Internationalization of Chinese Brands—Studying the World from Chinese Perspectives

Business Academic Forum Session 55 Successfully Held: How to Make Research Interesting

Business Academic Forum Session 56 Successfully Held: Chinese Manufacturing Firms'Internationalization Strategy and Organizational Resilience from a Composition-Based Perspective

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